A-B Testing

To compare the effectiveness of a "visual story" with a traditional website page, you can manage traffic allocation for your campaign. For instance, if you want 50% of your visitors to experience the visual campaign, select Traffic Allocation and set it to 50. This will direct half of your traffic to the current website page and the other half to the visual story.

This method offers a valuable way to assess performance improvements by incorporating an interactive visual experience.

Set A-B Testing

1. Access the campaign builder: Click on the Campaign name in the _{Campaigns Dashboard}.

2. Open campaign setup: Click on the Setup menu

3. Target: Click on the Target submenu on the left-hand side.

4. Traffic allocation: Click the Traffic Allocation button and enter the amount of visitor traffic you want to allocate to Visuel.ly.