Give followed with ask(s)

^Visuel.ly is built on a simple yet powerful idea: Reciprocity Principle. This principle, used by successful sales and marketing professionals, states that when you "give" first and then "ask," the likelihood of a successful ask increases.

Give First, Then Ask

1. The give: In digital marketing, the "give" often involves providing valuable information that addresses users' doubts, questions, and concerns. With ^Visuel.ly, this is achieved through a short, visual, personalized, and engaging story.

2. The ask: Once you have captured the user's interest with the story, you can make the ask at the end. ^Visuel.ly allows you to insert multiple asks within a single story, enhancing engagement and conversion opportunities.

Flexible in Asks

Visuel.ly offers you a lot of flexibility in constructing the asks.

1. Range of Asks: An "ask" can encompass any action that supports your campaign’s marketing objectives. This includes email and SMS opt-ins, short surveys for feedback, frictionless wallet payments, appointment setups, inbound phone calls, and more.

2. Multiple Asks: You can incorporate multiple asks into a single story. For example, placing a high-hurdle ask (e.g., SMS opt-in) after a low-hurdle one (e.g., email opt-in) can help boost conversion rates.

Placement of Asks

Asks should always be placed at the end of the story. This strategy involves first engaging the user with a compelling, personalized story to pique their interest. Only after establishing this connection should you make your ask, increasing the chances of a positive response.