Multiple conversions

Overview

There are three main ways to create conversion events within a story:

1. Action configuration: Using _{Action Configurator} to tag user interactions with actions such as select, download, submit, story, call, share, and branch as conversion events.

2. Scene configuration: Configure scenes to count as conversion events. This can include designating a user’s arrival at a specific scene or branching to an external page from a scene as a conversion.

3. Video configuration: In the _{Video Layer Configurator}, you can tag video plays as conversion events. You can assign different values to video completion levels to track engagement.

Warning

If Conversions are not properly configured on a Scene you will receive two types of warnings:

1. Multiple conversions: Since there are three different ways to add conversion events to a scene, it's possible to assign multiple conversions to the same scene, which could inflate conversion counts. If this occurs, you will receive a warning.

2. Missing conversions: If no scenes in a campaign are configured to record conversions, you will receive a warning. This is because the primary goal of creating a story is to engage and convert users.