Best Practices

Your success with ^Visuelly largely depends on the quality of the story you create. A vibrant and engaging story can help you achieve your marketing goals, while a poorly crafted one may fall flat. Here are some recommendations based on what has proven to work.

Storytelling

1. Keep it short: Aim for no more than 8 scenes. Visitors have short attention spans, so deliver your message in 20 to 30 seconds.

2. Break long narratives: If you have more to tell, link additional stories from your main one. Let users choose what they want to explore.

3. Personalize the story: Consider your visitor personas and their interests to create personalized content that resonates with them.

Video Usage

1. Use videos when possible: Videos are a powerful medium that allows you to convey a lot of information quickly.

2. Make poster scene snappy: The poster scene is the entry point to your story. It should clearly communicate the story’s purpose.

3. Avoid using video in poster scene: Ensure the story starts promptly—videos can slow down the start due to loading times.

4. Keep your videos short: Videos should be around 10 seconds. Compress them for faster rendering.

5. Avoid overly professional videos: Authenticity resonates more with audiences. A message from a real customer or your CEO can be impactful.

Text & Animation

1. Minimize text: Use no more than 8 to 10 words per scene. Make sure the font size is large and easy to read.

2. Limit animation: Use animation sparingly to emphasize key points or to sequence information. Overuse can become distracting.

Audio Annotation

1. Use audio wisely: Audio can be a great tool for explaining concepts, providing background information, or adding context to charts and visuals.

Visitor Asks

1. Don't ask too much on single scene: Don’t overwhelm visitors by asking for too much information at once on one scene.

2. Include multiple asks: With ^Visuel.ly, you can gather information across multiple scenes. Each scene has its own submit button.

3. Sequence your asks: Start with simple, low-commitment asks, and gradually request more detailed information.

4. Add conversion hooks: Make sure to tag conversion events to track whether your goals are being met.

5. Get visitor feedback: Take advantage of ^{Visuel.ly’s} unique ability to gather user feedback directly within the story.

Optimize Story

1. Use Visuel.ly analytics: ^Visuel.ly automatically captures all user interactions with the story. Use this data to tweak your story. If visitors are dropping off mid-video, for example, consider shortening the video or making it more authentic.