The Root Cause

The primary reason for the massive waste in digital marketing is that we’ve been conditioned to think about digital ads the wrong way. I understand this might not be what you want to hear, but let me explain.

The Full Ad Experience

We often focus largely on the four or five lines of text in search ads, the full-screen banners we post on Facebook or Instagram, or the pithy seven-to eight-second videos on Youtube and Tiktok. But this is only half of the equation.

From the end user’s perspective, however, an ad is more than just what they see on these mega digital marketing platforms. It also includes the webpage they’re directed to after clicking. Together, these elements make up the complete ad experience.

The Ad Experience is Poor

Sadly, the full experience is often poor—especially on mobile devices. Unfortunately, this full experience is poor - particularly on the small screen of mobile devices. After clicking on an ad, users frequently encounter wordy landing pages, crammed with distracting links, minimal images, no full screen videos, and a complete lack of personalization Don’t take my word for it—just click on any ad from your phone, and you’ll quickly see what I mean.

You Probably Already Know This

Chances are, you’re already aware of this issue. You also know that current website development tools aren’t equipped to give you what you need—a way to effortlessly transform the post-ad-click experience into something that’s personalized, visually engaging, mobile-optimized, and designed to boost engagement and conversions—without needing to write a single line of code.

That is where ^Visuel.ly fits in.